Sam Ovens: Hey, everyone. Sam Ovens here, and today I have Elle Hari on with us. Elle has an awesome story. She joined Consulting Accelerator in April this year and back then she was making around $800 per month with her business, which is helping twin flames achieve what?
Elle Hari: I help them get back together.
Sam Ovens: You help-
Elle Hari: Quickly [inaudible 00:00:23] and permanently.
Sam Ovens: It's very interesting. We're going to talk about exactly what that means and she basically has gone from $800 a month to making now you said $28,000 per month.
Elle Hari: 20.
Sam Ovens: Or $20,000 per month. That's pretty quick. That's in less than six months, so that's a big jump. In this interview today, we're going to really dig into it, see what her niche is, how she came up with that, what she actually does, and also how she made that massive jump from 800 a month to 20 grand a month so quickly.
So let's go back to April this year when you joined. What was going on back then?
Elle Hari: I had written a book and put it on Amazon. Then I had some PDF downloads that I had written that I was selling, and then I did some one-on-one coaching. Then I had too many people coming to me, so then I had an online program created, and I had about 16 people in there, but I didn't really have the guts to charge anymore than $200 per person.
I was busy. I was doing stuff. My business was helping people, but it was not profitable at all, and so I just was looking for help in how to really ... I guess my version of scale at that time was just to make some kind of a profit. So that's what I-
Sam Ovens: Got it. So it really began with this book.
Elle Hari: Yes.
Sam Ovens: Tell me about this book. What was it about? Why did you write it?
Elle Hari: I help twin flames, as we said, and twin flames, it's a very spiritual flame. A twin flame is the other person that shares a part of your soul while you're here on Earth. So part of your soul is in your body. The other part of your soul is in your twin flame's body. Sometimes this term is used as a soul mate, but soul mate is actually not the right term because you can have many soul mates. There's only one twin flame.
So when twin flames meet and they come together, it's very intense. It's really passionate. You feel like home. It feels perfect, but then the energy builds up as it's meant to do because they're two opposite polarities of the same soul, which is energy, and so they repel. All the sudden, you just can't be together physically. It's impossible because this energetic wall is there, and when that happens, it feels literally like your soul has been ripped out of your body and you're just devastated, and you go through this dark night of the soul, so to speak.
I was on the ground when I went through that for six months. I was like a puddle on the floor. I couldn't focus on anything else, and luckily, I found my amazing teacher who had discovered these teachings that helped me. After going through 13 other people, I found someone that could help me. She's no longer here, and so I wanted to write a book to help to continue with her legacy to help get what she taught me out there to help other twin flames.
So my book is called Twin Flames Exposed, and it just basically exposes because 99% of the stuff about twin flames out there is wrong. It's incorrect or it's just out of context. It doesn't help. In fact, it hurts. It hurts people to believe it. I wanted to set it straight, so I wrote a book called Twin Flames Exposed and put it on Amazon just debunking the myths out there, dispelling the myths about twin flames that are everywhere out there.
Sam Ovens: Got it. How do you know what the truth is with a twin flame?
Elle Hari: Because it worked with me. After 13 people, I found my teacher who did teach this truth and that's what worked with me. Over six months, I couldn't get up off the floor working with 13 other people who tried every other modality and every other thing out there, and it just made me feel worse.
Sam Ovens: Well, who is the market? How do they know? Before this interview, I wasn't aware what a twin flame was and any of this. So how does someone even become aware that this is them and what is their problem and what are they trying to achieve?
Elle Hari: Okay, so they become aware of it because they meet this person and [inaudible 00:04:51] like you're miss [inaudible 00:04:53] and it's amazing and it feels like home. The passion is amazing. Everything's amazing, and then all the sudden ... and it's usually pretty quick. The honeymoon with twin flames lasts, usually, not all, but usually no more than three months. It's a very quick, intense honeymoon period, and then all the sudden it's just one twin flame goes to the other one or they just tear apart. A lot of times they just leave. They just can't come back together physically.
So when that happens the pain, really, it literally feels like your soul is ripped out. It's like heartbreak on steroids. You are on the floor, like I said. There's physical pain anywhere from your heart to your sacral chakra. It's really awful. You can't focus on anything else. You're haunted by obsessive thoughts.
I've been through a lot of breakups before that. I was through contentious divorce with the father of my kids, and yet, when this happened after six weeks with this person, with my twin flame, I was a puddle. I couldn't get up off the floor, and you know it. You know something's different with that than any other heartbreak you've had. It's just something, and then you just go searching for, "Why can't I get over this person? What's going on?" Twin flames tends to come up in the Google search.
Albeit, most of that information and what to do about it is not right, but people know. You know. It's just a different heartbreak, and it was even a different honeymoon period. It's just so intense, much more than anything else you've ever experienced in both directions.
Sam Ovens: Okay, so I understand the problem. They've split apart from this person, which they're very connected to. They're in a lot of pain, and what solution are they seeking?
Elle Hari: Well, that's the thing. They think they're seeking a solution to just get back together with this person like any other physical relationship, but see, with a twin flame, nothing else works. Dating rules don't apply. Hard to get doesn't apply. Seduction doesn't work. None of that works. That just pushes the twin flame away because ultimately you can't look at it like any other relationship.
The twin flame is a reunion of your soul so you have to do it internally. You have to do it through your soul, and that's the one thing that connects twin flames and no one else in the entire cosmos. So what would work with any other relationship and getting someone back or whatever, it pushes the twin flame even further away.
So they think they want to get back with this person physically, and they do, but it's ultimately the beginning of their spiritual awakening. I mean this is the first step of their ascension. It's a spiritual journey. Ultimately what they're doing is they have to find themselves and be happy and content with themselves and get all that fear-based, addictive energy that they're feeling towards their twin flame balanced and feeling good and whole with themselves, and then that's when the twin flame can come back.
Sam Ovens: Got it. So do they want to just work on themselves, or is their objective always to ultimately get the twin flame back?
Elle Hari: The objective is ultimately to get the twin flame back, but they don't usually know until they come in and start working with me and they start feeling amazing within the first couple weeks that, "Oh, I don't even care if I have my twin flame back sometimes because I feel so good now on my own." It's really about finding yourself, but your twin flame is yourself as a soul, so that's kind of how it works.
Sam Ovens: Do you ultimately need to get that person back?
Elle Hari: You don't need to, no. You don't need to. That's the thing. You're getting rid of that energy that makes you feel like you need to. When they come to me, they feel like they need to, yes.
Sam Ovens: Because otherwise someone could get caught in a pretty shitty situation like if their twin flame ended up getting married, having all these kids, and then they can't get back with them, then they kind of got to write off their whole life. It's like, "Oh, well, my happiness is gone."
Elle Hari: Well, the thing is though once you start working and balancing the energy enough, your twin flame comes back. Your soul magnetizes itself back together. So it works it out, the highest good of all concerned. So for the other spouse or whoever else they might be with, I mean, their highest good is to be with their twin flames too. I mean everyone's highest good is to be with their twin flame. So whether or not they will be in this lifetime or not, who knows, but that is the highest good. The soul always desires itself.
Sam Ovens: Got it.
Elle Hari: It will magnetize them back together.
Sam Ovens: I understand the niche and their problem and pain and then what they seek as the solution. I can see how this works, and then you wrote a book about it. Well, you experienced it yourself first, which is pretty much how a lot of great businesses start. The person has been in the situation and crossed the chasm and wants to help other people cross it. That's often, for people listening, how people find their niche or how people start their business. It's like you want to look at your own life and what you're passionate about and curious about and interested in, and that can be a good idea for picking your niche.
Then you wrote the book, and then from the book, what? People started wanting to join a Facebook group and ... ?
Elle Hari: Yeah, so when I wrote the book, I started a Facebook page and I also started a Facebook group, and I put at the end of the book my email address in case people had questions because I know there's tons of questions. I've been there, remember, and it's a really difficult time. It's like a dark night of the soul these people are going through, so they need all the help they can get, and I really wanted to help people.
But I never had the intention of being a coach. I just wanted to write. I wanted to write and be behind the scenes and maybe help out, answer a few questions and clarify things here and there, but I never intended to be a coach. But then people, when they started reading my book, they started going to my Facebook page, emailing me, getting on my Facebook group.
Then people start contacting, begging me to help them one-on-one. They just had so many questions, so I started doing that, and that's how I fell into the coaching part of it.
Sam Ovens: Got it. Then I guess you started doing that. You were doing one-on-ones and different things, selling your book, making around 800 bucks a month, and that's when you joined Accelerator.
Elle Hari: Right. Well, yeah, I was doing that for a while, though. I was stuck there for a while.
Sam Ovens: Yeah, but I mean you were doing that up until you joined Accelerator.
Elle Hari: Right, right, yeah.
Sam Ovens: So at the point you joined, you had the book and the one-on-one coaching, the Facebook group, and things like that.
Elle Hari: Yes, and I had downloadable PDFs as well that I had to take them through the process that I would if I was coaching on their own. I had started an online program, an online course, but I just wasn't charging that much for it.
Sam Ovens: Got it. Then what pain were you trying to solve for yourself by joining Accelerator? What was frustrating you at that point that you thought this might be able to solve?
Elle Hari: I know I needed help with pricing my services, and I needed help with growing my business because I didn't realize it at the time, but it was really I needed to shift. I needed to have the mindset that this is a real business and it wasn't just some hobby and I'm not just there just to help people. I'm there to make a profitable business as well so then I can reach more people and help even more people.
Sam Ovens: Got it. How did you find out about Accelerator?
Elle Hari: I think you might have popped up in my Facebook feed or something or I might have just gone looking for ... I might have googled help with coaching or how to build a coaching practice or something, and I think that's what happened.
I watched your webinar, and then I think I got an email or something, but somehow I saw a breakdown of what you offered in the Accelerator program and what actually got me was the way you used the word alchemy of self because that's what twin flames are was soul alchemy, and I call myself a twin flame alchemist and my teacher called it alchemy as well. So that word right there, it was like a sign for me. I believe in signs and synchronicity. So right there, that's what got me to sign up for you.
Sam Ovens: Got it. So for people listening, the word alchemy. Put-
Elle Hari: Alchemy.
Sam Ovens: No, I'm just joking.
Elle Hari: [crosstalk 00:13:22]
Sam Ovens: Sometimes it's funny. The one little thing that makes people buy something, it can be a word. It's so crazy.
Elle Hari: And The Alchemist is my favorite book, if you've ever read that. It's amazing, by Paulo Coelho.
Sam Ovens: It's good. Then you joined, and then what happened next?
Elle Hari: I joined and I did it week by week, and when I got to week two, it was, I mean, the mindset stuff, it really ... I know you hear this from everyone, but it just blew me away. It made all the difference, and in particular, I have to say writing the manifesto for me because the manifesto, the way you write it and when you read it out loud every day, it actually gives credence.
For me, that was my thing. "This is a real, legit business. This isn't just some hobby or I'm not just here just to give out free advice and help people. I mean, I am helping people, but I can help so many more people by making it a legit business and profitable. It does have value." That was gold for me, that.
Then by the time I got to ... What was it? I forgot which week it is, but week four or five or whenever you start doing the organic outreach and the strategy sessions without the paid ads, at the third strategy session I had, I remember just this shift happened where, "Okay, this is a real business. I'm making it a priority. I have to make it a [inaudible 00:14:51] this, and that's the most important thing is my business. So, I don't care if this person on the phone I'm talking to rejects it. I don't care what people think, if they think I'm charging too much for spiritual services."
Because that's a thing in the spiritual niche, I find. People complain about having to pay for spiritual services, but, "I don't care. It's a business, and my business comes first." It was just this shift I had that made it like, "My business is the most important thing, and if someone doesn't like it, oh well. Then it's not for them, but it will be for someone else."
That was it, that shift. It just clicked on my third strategy session that I had, and then since then, I mean that month, I'm doing the organic outreach. I think I made $14,000, and then the next month I made $20,000 when I introduced the paid ads.
Sam Ovens: Got it. So you made a shift from basically treating it like a hobby to treating it like a real business. What caused that shift? Because this is a big thing I've observed in a lot of people. They treat their business like ... they even call it sometimes a side hustle or something. What's fascinating is I've observed even when you look at where somebody puts their office and their desk in their house.
If someone puts it in a hidden away little area or in the laundry or something, it's a symbol of how important it is to that person. Where the office is in their house will determine ... It's like a real good measure of how important they see that thing. Most people will have the TV in the most important part of their house, you know what I mean?
Elle Hari: Right.
Sam Ovens: But people who are very serious about business, they'll often put their desk there, and people who treat it as a side thing, they'll hide it away because they don't want to see it or anything. It's just something they've got to do to make some money and then get out. So it's kind of the same thing. Until people treat this as something serious and their main thing and something that they're proud of, no dramatic progress happens. How did you make that shift? What triggered it?
Elle Hari: It just clicked. It was a combination of the mindset stuff and mostly, for me, like I said, the manifesto. Then, actually, part of the mindset work also that resonated with me a lot and helped was when you say, "The way you do one thing is the way you do everything," and how basically your business is a reflection of your life.
That really resonated with me as well because, like I said, it was. It was like my business was almost like a hobby and I was putting my focus and attention on other things, just socializing and stuff like that. That, with the manifesto, like I said, reading that manifesto that I wrote every day, it really just, I don't know, got into my head that this as a really legit thing, and it's an actual thing of itself and it's an extension of me.
So with myself, with self-love, which is what the twin flame journey is about, ultimately, I always teach, "You need to set boundaries for yourself. Establish boundaries and maintain those boundaries." That's what clicked with me. My business is an extension of myself. I needed to make these boundaries.
The big one for me being pricing my services at what the value is, which I know they're priceless, so I mean I'm not even pricing with the value, but at least pricing them in the $3,000 range, which I had never done before or felt confident enough to do before and being like, "And that's the priority, and that's great, and that's the number one thing. I don't care if some people think that's too much. I don't care if some people reject it because of that or reject me because of that." It's just putting that ahead of any criticism, any rejection, any fear about it, really.
Sam Ovens: So I guess before you fell into this a little bit and hadn't put into words on a page exactly what you stand for, what you're trying to do, and what this is. You kind of got into it. It wasn't so intentional, and by doing this, you were really able to clarify it, make it intentional, and be like, "This is what I'm going to do."
Elle Hari: Exactly. Yeah. That's a good way to put it.
Sam Ovens: For people listening that are in the program, putting things into words is very, very powerful because a lot of people think, "Oh, writing a manifesto, this isn't money. This isn't getting a client. This is a waste of time." But that's really the thing that you're trying to do every day with your business for the future of your business, and so that thing is the DNA. It's the nexus of the thing that's about to grow, you know what I mean? So that's how all the revolutions started, too, was with a manifesto. So that's how powerful those things are.
Elle Hari: Right. It really is. I still read it every day out loud to myself.
Sam Ovens: You also mentioned that you used to price low, and you got affected by people who would say, "Oh, you're charging too much for this." Tell me about what was going on then?
Elle Hari: Yeah, so I would charge $49 for one of my PDF downloads, which I mean is exactly what I coach and they can do it themselves, and at the time, and I mean I had people come on and be like, "That's ridiculous. I would never pay that much. How dare you charge that much to help with spiritual stuff?"
I don't know. There's a segment of the spiritual niche world out there that just, for some reason, doesn't think you need to pay for spiritual services, which is ironic because many religions charge money. The Catholic Church is the richest organization in the world, and there's many people who have made a very good living off of spirituality, like Deepak Chopra, Marianne Williamson, the late, great Wayne Dyer.
So I don't know why there's this segment of the spiritual world that really feels like they shouldn't have to pay for it. There's also spiritual law, the law of reciprocity, which states that you get back the value that you put out. So I don't know. There is this segment, though, and they're very vocal about it, and [crosstalk 00:21:25]
Sam Ovens: Why do you think that is? Why do they think that it should be free?
Elle Hari: I have no idea. I mean mental therapy isn't free. Physical therapy isn't free. I don't know why spiritual therapy would be free. I have no idea why they think that is. I mean I've never been in that camp, so I can't tell you why they think that or where they get that from.
Sam Ovens: How did it affect you when people were hassling you for your price?
Elle Hari: Well, before I started the program, it affected me deeply. It made me feel really awful, and it made me feel rejected, like, "Why am I doing this? How awful of a person am I to be charging this?" But, again, with my teacher, I had paid I mean tens of thousands of dollars over the course of working with her and with other people before her who didn't even get me results. So I mean I think what I'm charging is a bargain, personally. But, yeah, I don't know. I don't know. To me, if you need something and you want something bad enough, I mean no price is too high if it gets you the results.
Sam Ovens: Why do you think it affected you? Because I know that a lot of people have this one too. A lot of these things which you have experienced, a lot of people have them. When they're first starting out, they say their price is this, and they get all emotional when people say, "What a ripoff," all of this stuff. Why did you react to that?
Elle Hari: I think because I felt, first of all, almost guilty. "Why am I charging this? I should be helping these people, and they can't afford it, then I'm not helping them." I put it on me. I put the onus on me that, "Oh, these people need help, and they can't afford it, so I'm not going to be able to help them," instead of rather, really, it's on them. If they want the help bad enough, they'll find a way to afford it.
It's just a lot of them are really mean about it. It was like the tone and the wording. It really played into my fear of rejection. They made it personal against me, not just like, "Oh, I can't afford a Mercedes, so I'll get a Honda." It was like, "How dare you charge this much, and I would never pay that." They made it personal against me, not just against the price of the service, if that makes any sense. So, yeah, they turned it against me, and it really played into my fear of rejection, I guess.
Sam Ovens: How did the mindset training in Accelerator change that?
Elle Hari: Well, first of all, Accelerator [inaudible 00:24:05] price my services at. I mean I really had no idea before that, and it changed it by, like I said, having me make my business a priority. I mean what I charge for my services is a boundary for my business to get to work with me, basically, and I establish that and I honor that above all else. So it doesn't matter now if someone says stuff.
I still get people who say that, and I still get surveys filled out where they say they don't have financial resources and still looking for free help, of course, but it doesn't bother me anymore because I know now after I have proof of concept and everything that there are people that will pay that for what I offer who really want to and need it.
Sam Ovens: Yeah, I think a lot of people view financial state as a binary thing, like, "Oh, I don't have money. I never will," or, "Oh, I do." They don't see it as it's actually a mindset, you know what I mean?
Elle Hari: Right.
Sam Ovens: Anyone can always get it. There's so many ways to get it, and even if you worked at a minimum wage job at a restaurant, you can still save that much money easily, you know what I mean? Anyone can make that much money, anywhere, anywhere in the world. It's more of a state of mind to say, "Oh, I can't afford this. I'll never pay it." Then it is an actual reality.
Elle Hari: Right, and it's energy. So money is energy. That's why it's called currency. It's like a current. It flows, and so when you block it, and I was blocking it too because of my energy I was going into it. I was all worried like, "Oh, am I charging too much? Am I charging too much?" I mean, I don't know. I was blocking the flow of the money coming towards me by not charging what the value was and then attracting these people also who are also blocking money coming towards them because they're too afraid to even spend it and keep the flow going.
Sam Ovens: Got it. Also, it's important for business owners to understand this too. You're helping someone, and in order to help someone, you need to be able to live. So someone can't help someone if they're worrying about their rent and their children and their food. They're not in a state to help because they're worried about survival, and so they can't help.
People fail to see things from other people's eyes. It's like, "I demand everything for free." It's like, "Well, how do you expect me to live?" That person obviously just doesn't care about you and how you live, but they're asking you for help. Do you see how messed up that is?
Elle Hari: Oh, yeah, for sure. Totally. Yeah.
Sam Ovens: But people just can't see that, and that's why all the charities are failing because it just doesn't work. The best systems are self-sustaining. They're not systems that are demanding on resources. Nature, it self-sustains. It's an ecosystem, and that's what a good business is. It makes money so it can invest money and help people, and then it makes money so it can invest people and help people. It balances. It doesn't demand heavy donations, you know what I mean?
Elle Hari: Yeah, for sure.
Sam Ovens: So really, having a profitable business is actually more powerful in providing help than a charity too. I think people are starting to see this now, but the awareness isn't there.
Elle Hari: Right. I agree, yeah, and it's like the more I make, the more I can help others because I can reach more people through Facebook ads or whatever, but get more people even aware of my services out there. For sure.
Sam Ovens: Then tell me how you made the switch from ... I understand how you made the mindset switch and you got real dedicated to it and everything and committed, but there was also a business model switch, a big one, because you went from selling $49 PDFs, possibly doing one-on-ones you said, to then having a $3,000 course. That's quite the jump. Tell me how you went about doing that.
Elle Hari: Well, I actually created the course before I started Accelerator, but really what the jump was for that, technically, was, first of all, knowing where to price. I mean I didn't even have a ballpark idea of what to price until I took Accelerator course.
Then, also, the sales script. I mean I had no idea how to sell. It was never my forte. I got nervous talking to people about selling and stuff. So the script, I mean that was a godsend for me. I mean that just, right there, technically that script helped me know what to say basically word for word. Then, yeah, like I said, just knowing how to price my services, really.
Sam Ovens: How did you know how to price your services?
Elle Hari: Well, I just went by your guidelines. So for the online course it's like 3,000 to 5,000 or whatever it is. So I do around 3,000. I do three, three, three, three. My people like numbers, so numbers resonate with the twin flame community. So that's what I priced it at starting. Now I have it up to 4,000 for some extra one-on-one calls in there and stuff, but I just started at the lower end and see how it went, and so now I'm slowly increasing it.
Sam Ovens: This is an interesting question. What number are most of your students? Are they threes?
Elle Hari: What number? What do you mean?
Sam Ovens: The numerology number.
Elle Hari: Oh. I don't know, but the number that resonates the most, twin flame number, is eleven eleven.
Sam Ovens: All right.
Elle Hari: So anything with ones and elevens and, yeah, one eleven, eleven eleven. That's the twin flame number, so everyone loves that, but any number sequences, I mean, you see them a lot as you go through this journey of synchronicities or something, and then a lot of people also, if they do a lot of spiritual stuff, they know about angel numbers and Doreen Virtue is a very famous angel communicator, I guess. So she has all [inaudible 00:30:32] on her website and stuff about all the number sequences and what they mean in terms of in the angel realm.
Sam Ovens: What's your number? Do you know what yours is?
Elle Hari: My numerology number is one.
Sam Ovens: Oh, you're one. Oh, yeah. Got it. Yeah, I find that one interesting sometimes. Because my one's nine, and I didn't even know that, but I found that everything, every username, every password I had, everything since I was a kid just all had nine in it. Then someone told me that it was mine. I was like, "That's kind of spooky because that's my favorite number, and I've put it in everything."
Elle Hari: Yeah, that's awesome.
Sam Ovens: Yeah, and then I looked, and then it said that nines are most attracted to threes, and then I got my wife to do it, and she was a three, and I was like-
Elle Hari: Oh, wow.
Sam Ovens: It was kind of interesting.
Elle Hari: That is.
Sam Ovens: So now we understand how you came up with your ... It's funny. You put that three in your pricing, like 3,333. You'll notice all the nines in mine. It's like $1,999 or 599, and you'll see all these nines everywhere. It's also how we do all of our bidding on Facebook. We use three, six, and nine.
Elle Hari: Oh, wow. That's-
Sam Ovens: Tesla's numbers. Then with your program, so you decide, "I'm going to sell it for three grand," and then you created it, you finished it. Tell me about how you got your first client.
Elle Hari: At that price?
Sam Ovens: Yeah.
Elle Hari: Okay, so it was through, what is it? The 30-day attack that you say to do through organic outreach, which was actually simple for me. It wasn't difficult because I already 1,000 people in my Facebook group and people would always been Facebook messaging me questions all the time anyway, so I just reached out to those people and offered them a free strategy session, which I term a clarity consultation.
I got them on the phone, and then I got that one. All my organic ones had read my material. They read my books. They had my downloads, and so they were really committed already every step of the way working with me. They were familiar with [inaudible 00:33:07] helped so much. I just [inaudible 00:33:11] take them so far. That's how I did it. I just did a strategy session with some that from organic outreach from my Facebook group.
Sam Ovens: Got it. Then how receptive were they? What happened when you first told someone your price, because I'm sure that you must have had a lot of nerves going on when you jumped your price from this to 3K. What did it feel like the first time you said, "My price is three grand"?
Elle Hari: Well, I felt nervous the first couple calls because it was my third call that I had that shift. I remember it just in detail. It was right then in that third [inaudible 00:33:53] when I was like, "You know what? Who cares if this person rejects me, or who cares if they don't like my price? I mean, that's the price. My business comes first, and that's it." Yeah, the first call, it was the first ...
Yeah, I think you asked what it felt like to say the first time when I said that my price was $3,000. Yeah, it felt scary, and I know I wasn't confident. That whole call, I was kind of scared. It was my first one. With the lack of confidence, I'm sure that was picked up on by the person I was speaking with and I said it and I was probably kind of like, "So it usually costs $5,555, but with the incentive base pricing, it's $3,333." They were probably just like, "What? Oh, I can't pay that." Then, I don't know, that's kind of how it went down.
Sam Ovens: That's actually what happened.
Elle Hari: Yeah, yeah, but then, like I said, not the next call but the one after that, the third one where I had just that click where, "This is my price and that's what it is, and my business is the most important thing, not what these think." So I remember that call, the person I was speaking with who is now one of my students, she said, "You just sound so confident about everything, working and everything."
So I think my tone was just so much more confident. I know it was because I just made that promise to myself to just honor my business and not worry about what other people think about what I'm saying affect it.
Sam Ovens: Of course it happened on the third call.
Elle Hari: Oh, yeah. Right.
Sam Ovens: So this is also good for people listening too. That's actually what happens to most people when they state a price. If you don't really believe in it and if it's the first time you're doing it, then you're not really going to believe in it. So if you've got these things combining together like lack of experience, you don't believe in it, it's brand new, you've never sold it before, this thing is bound to happen at first, but it passes.
You iterate, you iterate, you get a bit more confident, a bit confident, and then, boom, it just clicks like it did with you. So you've just got to keep doing it, you know?
Elle Hari: Yeah.
Sam Ovens: Then you generated these things, these strategy sessions organically from your community already had?
Elle Hari: Right.
Sam Ovens: How did you go about generating those strategy sessions? You've got a group full of people and people that know about you and stuff. How do you take it from that to a scheduled appointment?
Elle Hari: Well, I had in my group going free Friday giveaways or something, so on every Friday I posted, "Free clarity consultation if you'd like to see how I can help you more," or whatever, and I put a link to my ... oh, no, no. Oh, no. That's not what I did, because it was for my VSL funnel. So I called it a free workshop, not a case study. I called it a workshop, and I'm like, "Free twin flame workshop."
So everyone watched that. That was in my group, and then I also reached out to people through Messenger who had already contacted me one-on-one and asked me questions about my books and whatever. I reached out to them, "Hey, how's it going? How are you doing with your twin flame journey?" They come back with a whole answer, and then, "Oh, well, if you'd like any help I'll be happy to jump on a clarity consultation with you." Then that's also how I got them.
But in my group, I just posted to get to the funnel, and then when I reached out to people one-on-one through Messenger, I gave them the link to just schedule the strategy session, basically.
Sam Ovens: Got it. Then you kept doing that for a while. How much were you able to get up to per month just purely using organic methods?
Elle Hari: That was 14,000.
Sam Ovens: Got it. Then at that point did you start to see a ceiling and a limit to that?
Elle Hari: Well, yeah, just because I had exhausted ... everyone in my group had already seen the post for the free workshop, and I exhausted through most of the people on my Messenger list. Anyway, I knew I wanted to, I don't know, try out the paid as well just to reach more people. I don't know.
Sam Ovens: That's a lot of I don't knows for something-
Elle Hari: Well, I [crosstalk 00:38:16]
Sam Ovens: For something you ended up doing. So you obviously wanted to do it because you did it.
Elle Hari: Oh, yeah, I did.
Sam Ovens: [crosstalk 00:38:22]
Elle Hari: Yeah, I wanted to scale big. I still do.
Sam Ovens: It sounded like there was some guilt there. There was three, "I don't knows" and two, "Oh, kind ofs."
Elle Hari: I mean I'm just trying to put myself back in that place. I really didn't know. I mean now there's no doubt. I'm scaling and going balls to the wall with that, but I mean back then I didn't know. I didn't really know, but I just took a chance.
Sam Ovens: Explain that situation, because I know a lot of people are probably in that one too, maxed out organic, "Should I do paid," or, "It's scary. I don't know." What's that like?
Elle Hari: Well, it was the desire to help more people and it was I knew I had a proof of concept because I had signed up six people already to my program. I mean I already had the proof of concept with the low price point. I already had 16 people in my program before I even joined Accelerator, but the price point was $200 or 222, so I mean that didn't really count, I didn't think, but I knew I wanted to scale bigger and I just got really excited by the Facebook training.
When you say, "This is where the fun begins," and really getting to look at it like that and play with it and understand what's going on with the Facebook ads and the numbers and just seeing what I could do with that. So I was just excited to get that started as well.
Sam Ovens: How did you find the experience setting up ads and launching those?
Elle Hari: Much easier than I had ever done in the past. I'd used Facebook ads in the past. I didn't set up a business account. I did do my personal. It was not the same way, but just I found it so seamless and much easier, I mean, especially with the spreadsheets that we have, the audience, and the angle. So that spreadsheet to keep all that organized and then also with the Quora, using that. I had no idea that existed. So I found it fun. I mean, I don't know.
I like to write, so I didn't mind writing all those angles, and, I don't know, I found it really fun. Then now with the numbers, I generally never thought of myself as numbers person I mean other than the number sequences that we see, but just doing the Facebook numbers every day and doing my KPIs, I look forward to it. I love it. I wake up every morning and do it between 8:00 and 10:00 and it's just, I don't know. It's really interesting to see how I progress or what needs to be iterated, and its, I don't know. I look forward to it, actually. It's almost like a puzzle.
Sam Ovens: Yeah, well, the numbers thing's interesting because a lot of people think, "Oh, I'm not a numbers person," because they've done math at school and math sucked, so they're like, "Yeah, I'm no numbers person." But numbers are a unit of measurement and so depends what you're measuring. If you're doing something you really enjoy, you all of the sudden love numbers because they help you measure the thing you love. So it's like people just view it wrong. Again, there's so many different things that trap people, and you learn that you can actually like all of these things as soon as it's related to something you actually care about.
Elle Hari: Exactly. Yeah, you're not just a writer or a numbers person. I mean you can be both. [crosstalk 00:41:49]
Sam Ovens: Cool. All of these things are just mediums of doing the thing that you love, you know what I mean? Measuring it, explaining it, communicating about it. They're just mediums. People fixate on the medium and think, "Oh, I'm just a words person. I'm just an art person. I'm just a this person," but it's like it's a way to send information and measure it. It depends what the information is. That's the thing that makes you passionate about the other stuff.
Elle Hari: Right. Exactly. That's a good word, passionate. That's really what I think ultimately it comes down to with your mindset stuff and doing the program. It got me to look at my business and treat it like an extension of myself, like my baby, like my child. So the KPIs are just seeing how it's developing and growing and doing everything else.
So it is a passion. It's fun. It's not like work. It's not like I'm drudging around and just doing something for nothing like I had been doing, and it's not like work where I get up and I hate to go to work and I'm not looking forward to going to work. So it's awesome. It's just great.
Sam Ovens: Yeah, I've looked at everyone who's been good at what they've done in history, and they all loved what they did, and they even used that word. They loved it. I think a lot of people can't see how you could love something that isn't a human, you know what I mean?
Elle Hari: Yeah, but it's like you create this business just like you create a human, right?
Sam Ovens: Yeah. For people listening, that's when you really make progress, when you fall in love with the game, like what you do. I saw that in a Michael Jordan documentary. They asked him at the beginning, "Michael, what's the secret to being the best basketball player in the world?" He said, "It's simple. Step one is to fall in love with the game, because then practice is no longer practice. You don't care about anything. It's just you love doing it so you're going to do it.
Elle Hari: Exactly. Yeah, and that's where I'm at with my business. I mean, like I said, I was never a morning person. I was sleeping in until noon if I could, and now I'm getting up early, I mean, before 8:00. I get right on my computer, I do my KPIs, and check all my emails, check my strategy sessions have been booked, everything. And even when I'm away, when I do go out of town like on the weekends or something, I'm still constantly checking my strategy sessions, but it's not like I feel obligated to do it. I feel like I just want to. I'm interested. I care.
Sam Ovens: You said you used to do a lot of other things that weren't work, so you've probably had to sacrifice some of those.
Elle Hari: Yeah, but it doesn't feel like a sacrifice at all. So I'm a single mom, so I mean I have to still do things for my kids, take them to school when school's in session, pick them up, be there for them, get them fed and stuff and to bed. So that things didn't really change, but luckily my business can fit around those things.
I mean it's not like I don't have the desire to really go out as much with friends or stuff, but it's like the desire isn't as strong as the desire to-
Sam Ovens: To build.
Elle Hari: [inaudible 00:45:10] do with my business.
Sam Ovens: Yeah, that's what I've found too. It's like once you get used to building, it's like there's something being built, you know what I mean? When you go out and you're talking to people, you're talking about other people. It's like nothing's going on here. It's like gossip. It's like nothing is being built.
Elle Hari: Exactly.
Sam Ovens: So when you have that experience of building something, that's just all you want to do.
Elle Hari: Yeah, it is, and it's not like, like I said, even when I'm out, it's like I'll be checking my numbers or getting back to my clients sometimes and stuff because it doesn't feel like work. I love doing that. I'd rather do that then gossip about other people.
Sam Ovens: This is good for people listening because I used that word sacrifice on purpose because that's what a lot of people think it is, like, "Oh, man, I'm actually going to have to get rid of all of these things that I enjoy doing," but it's not really like that. It's like you love doing this more than those things. So you're actually way more happy about it. Until that thing twists like that and shifts, it's very hard to make huge progress in a business because it's basically something you don't like, and you see these other things as what you'd rather do. When it's in that position, it's never going to grow.
So what's it like now to be at 20K a month?
Elle Hari: I mean honestly it feels great. It feels like an accomplishment, and I'm ready to scale up to 100K a month, but I mean, physically in my own personal world, I mean nothing's really changed. I didn't go out and just spend it. I'm just putting it back, trying to scale up my Facebook ads and just, I don't know. It definitely gave me a boost of confidence and accomplishment, so that feels amazing.
It's the feeling that's great. It's not that it's all about that now I'm going to go drain the bank account and go get wild and crazy with it. I really look at it as a way to help build my business even more. [inaudible 00:47:33] little bit of, I don't know, fear there that, "Oh my gosh. I achieved this milestone. What if I don't do the same next month? What if I regress? What if it was a one-off crazy fluke thing?" So I have that going on a little bit, but I'm not trying to feed that as much. I'm just trying to just focus on reaching more people and helping more people and getting the right people into the strategy sessions.
Sam Ovens: Got it. What's your vision and mission with this thing? Where do you want to be five years from now with this?
Elle Hari: I want to be the leading expert of twin flames in the world. No. I do, but no, I just want to reach as many people as possible because really this is their first step of their ascension, so really help humanity's ascension in a way and just change the whole ... Like I said, there's a lot of misinformation out there regarding twin flames, and I just want to change the whole landscape to get people the truth out there more what really can help them.
Sam Ovens: Got it. Then what would you say has been the most transformative part of going through the Accelerator program for you?
Elle Hari: That would have been the mindset stuff and in particular that manifesto. I'm telling you that manifesto was just key for me-
Sam Ovens: Got it.
Elle Hari: ... to really see, "This is a business. This is a thing."
Sam Ovens: What would your number one piece of advice be for other members in the community?
Elle Hari: It would be to put your business first. It is your baby. It is something that you need to love and care for and help grow, and just like a child, it has to be your number one priority. Set boundaries for it, protect it, and don't be worried about what other people think about it or say about it or you.
Rejection happens and it's a learning experience and it's fine. It doesn't mean anything's wrong with your business or what you're doing with your business, and the right people will come to you. I mean when you hold steady to the values that you have for your business, including the pricing, which was the big one for me, the right people will find you. [crosstalk 00:49:58]
Sam Ovens: And also things start to shift. I remember when I first started talking about courses and how to make money, man, I had so much hate. I still do, but back then it was intense, and it's like if I had said something that didn't cause friction, I would have just been confirming the current delusion, which is like, "Go to college and become an accountant or a lawyer."
So imagine I would have said that and everyone would have been like, "Yeah, good advice, man. Good advice," and I could have just fed the delusion, or I could have just said what I thought was right, which was this, which is like, "Don't go to college. Do this." So sometimes doing the thing that's right actually causes the most conflict, and I think a lot of people don't understand that.
If you really have conviction in what you can see and you really know, "This is right," and it's clear as night and day, then you just got to forget about people saying things about you because if you look through history, the best businessmen and the best musicians and the best everyone of all time always rocked the boat with what they were doing. So it's actually a good sign to have that. It means you're pushing on something that's tender.
Elle Hari: Yeah, and I mean even on my Facebook ads, a lot of people comment, "Oh, it's just to make money. All you want is money." I mean before that would have bothered me. I would have answered all of those comments or deleted them or done something. I don't even care. I think, "Good. People are discussing it at least."
Sam Ovens: Well, it's working. You're helping people, and you're making 20 grand a month, so something's going on.
Elle Hari: Yeah, it is. Thank you so much.
Sam Ovens: Cool. How can people learn more about you, if any twin flames are watching, because we're going to put this on YouTube and there's more than 11,000 people in that group, so chances are high of one being present in there. How do they find more about you?
Elle Hari: Well, they can go to my website. It's bewithyourtwinflame.com. They can try to join my Facebook group, which is Be With Your Twin Flame on Facebook. They can probably Google me on Amazon and find my books.
Sam Ovens: Cool.
Elle Hari: That'd probably be the easiest one. Yeah.
Sam Ovens: Awesome. Well, thanks for jumping on and sharing your story.
Elle Hari: Thank you so much. [crosstalk 00:52:34]
Sam Ovens: Cool. All right.
Elle Hari: All right, thanks. Bye.